Summarize Your Proposed Venture

We are preparing these summaries last in order to leverage the thinking you've already done. Typically the first two come first in your business plan deck, and the last one, the financial summary, comes last to summarize the rationale for your fundraising ask. 

1. Core Positioning

Your core positioning is a statement that articulates your organization's focus. It is important to carefully consider each and every word, and to craft a statement that is unique to you and cannot apply to any other team. Here is the best template we've seen to complete this task:

Your Company
e.g. [Zoic Capital] is a collection of early stage venture funds
[what it is]
e.g. provide mentored capital for advancements in the hard sciences with potential for broad IP
[what it does]
so that
e.g. we help revolutionize the fundamentals of daily life.
[what it means]

2. Executive Summary

Your Executive Summary should be crisp and clear. It should take very little time to scan and compel people to want to learn more. The typical elements of the executive summary include:

Your Problem Statement

e.g. Surgeons currently spend 10 minutes - or 20% of each surgery - completing task x. Our technology can automate this task.

Your Market Potential

e.g. By year three, we project 100,000 patient procedures yearly for a total revenue of $25M.

Your Goals & Rationale

e.g. Reduce the time needed to complete task x to 1 minute, saving time during each surgery, lowering surgical costs, increasing throughput, eliminating the potential for errors and driving better patient outcomes.


e.g. Convincing surgeons to try a new technique for an established practice.


e.g. Developed a working proof-of-concept prototype of automated system and completed 8 market surveys to understand our commercial potential.

Next Steps

e.g. Our next development steps are a, b, c. We require $3M in funding to accomplish this.

3. Financial Estimates

In a single table, summarize the money you require to get to your next milestone, which is typically launch. The summary should include costs for:

User Research, Engineering & Development, IP Filing & Other Legal Costs, Regulatory Consultants and Filing, Commercial Activities, Office Expenses & Hiring


We hope that you have found this primer useful. Once you have your business plan prepared per the questions in this primer, we'd love to hear from you.


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